Mass Media & Paid Ad Campaign
With over 20 million impressions, the campaign will be designed to interrupt the sequence of events which typically lead up to a tree stand incident.
TV -
“Message templates” will be furnished to TV producers and other recognizable TV personalities in PSA announcements.
Print -
Editors and outdoor writers will receive story ideas, fact sheets, and photos.
Internet -
Links and content will be supplied to manufacturers, web producers, hunting, safety, and emergency medical personnel. Streaming video content to be available.
Relationships with media outlets will be forged to attack tree stand safety through the duration of “Project STAND”. “Project STAND” anticipates the purchase of print, TV, and internet advertising space to facilitate message delivery. Most media outlets have agreed to run PSA’s but “Project STAND” anticipates also having to purchase space albeit at a significantly reduced rate.
(All documents are in PDF form. Click image to view)
- ADVERTISEMENTS -
- BROCHURES -
- PRESS RELEASES -
- Consumer Ads - You're Betting Your Life
- Consumer Ad for Pope & Young - Pope & Young Club Declare War
- Consumer Ad for Pope & Young - Plan B - A Plan You Can Live With
- Consumer Ad for Pope & Young - Don't Go Out On A Limb
